All direct marketers want a response when it comes to their marketing investments. The trick is knowing where to look to increase your response rate. A database that is updated weekly with the ability to append demographics and segment by what type of responder (i.e. mail order, radio, tv) will help you see the whole picture of your custom targeted responder list.
Grow Data offers responder data by channel and by category. For example, you could pull a list of consumers that have recently responded to an automotive direct mail solicitation. You could also target those that responded to email marketing or social media advertising.
The key with responder data is to first identify the channel or medium and then the category of consumer or business responder. Without both of these elements, responder data can be ineffective. Knowing the type of consumer you are targeting and their preferred medium of responding to advertising is critical for any response marketing success.
Responders by Channel:
Insert/Print
Telemarketing
Television
Radio
Responders by Category:
Auto/Vehicle/Vessel
Mortgage/Home
Political
Non-Profit
Senior Products
Education
Travel
Entertainment
Sports/Liesure
Other Categories