Selecting a direct mail vendor is tough, but Grow Data makes it easy by providing a full-service “all under one roof” solution. We start by offering highly customized and accurately targeted mailing lists or list. Then we work with you to create a mail piece that has a high propensity to convert and conveys the right message. If you are in a large industry with a lot of competitor mail pieces, we can create one that stands out. We offer solutions for your direct mail campaigns that cover the entire gambit of direct mail products including postcards, self-enclosed mailers, and much more. Call us today for a quote on getting the best results from your next direct mail project. 

Postcard Marketing

Looking for a postcard mailer solution customized to your needs that will fit your budget? Grow Data provides an estimate covering every detail of your proposed campaign to each of our clients. We offer a wide range of sizing and finish options including UV or high gloss finishes. Our highly customizable postcards also include an option to open the postcard up to reveal a hidden promotion. Our customers trust us to provide professional postcard solutions at an affordable price – Call Now for a quote.

Postcards are a great money-saving option for delivering the message in your direct mail campaign in a quick and succinct way. However, the USPS has certain requirements for content and images on a postcard. Grow Data maintains an up-to-date knowledge of all postcard rules and requirements, so you don’t have to. We will provide guidance and service during the entire process.

Self-Enclosed Mailers

At Grow Data, we are masters of the self-enclosed mailer. Self-enclosed Mailers are the perfect in-between size when you want something smaller than a full letter and larger than a postcard. We have several different size and folding options available. The lowest cost option is called a tabbed mailer, which gets folded into 3 parts and then sealed with a small clear or colored circular tab with the postal information on the back. When then the tab is cut the envelope opens up, revealing the marketing message inside.

A more popular and slightly more expensive version is called a snap-pack.  These self-enclosed mailers can be the size of a small postcard or as big as a legal letter document. The idea is that the letter gets sealed on all sides, so the mailer looks like one piece, but there is, in fact, a perforation on an inseam on one side that can be easily torn open. The look of a snap pack is similar to a bank issued pin number assignment, a debit/credit card sent in the mail, or a government issued check or notice.

Enveloped Full-Size Letter

Our full sized letter and small letter mailer options are a great way to send a formal requests or notices. Full-sized letters are also great for first class mailing because consumers will pay careful attention to it as it is alongside their personal mail. 

Envelope selection and message are also very important. We have seen letters with horrible response rates because of the message on the outside of the envelope. The most effective envelope message we’ve seen is not having one – the allure and surprise of a blank envelope create curiosity that leads to higher open rates.

The average attention span of your consumer is less than 2 seconds – you have that amount of time to gain their interest. The best way to grab the customer’s attention is to play to their emotion – you can do this by focusing on what life will be like for your customer once they choose your solution. With most businesses service, price, craftsmanship, and selection availability are all critical components to the customer’s decision. Make sure to include the key factors that your customer will be considering when choosing your service or product.

Oversized Legal or Multi-Page Mailers

Multi-paged mailers (e.g., catalog) and larger legal sized letters are a great way to build interest. Long form letters and surveys have been known to generate astronomical response rates. The trick with this type of mailer is to use it for the right audience and offer. If your product is complex and your target audience is looking to make an educated purchase decision, you had better consider a multi-page or over-sized mailer. If your company sells life-saving equipment to fire and police departments what type of mailer would you send to a list of key decision makers? Would you send a postcard, self-enclosed mailer, enveloped letter, or our multi-page mailer that can offer much more of the detailed product information that they will be looking for?

For multi-page and over-sized mailers, think about the audience and your product or service first to ensure they are a good fit. If your product line is extensive and you know that your customers want to see the details rather than a quick sales pitch, a multi-paged mailer is a great solution.

Specialty Mailing Pieces

Specialty mailing pieces include anything that is outside of the normal size and shapes that we see in our direct mail every day. The USPS has authorized variable shapes and materials to be mailed including the following:

• Clear Postcards/Translucent Postcards
• Shaped Images – with restrictions (House, Car, Boat, Character shaped mail pieces)
• Pop-Up Postcards
• Bag Mailers or Disc Mailers (an expandable disc-like piece)
• Anything outside of the standard postcard, self-enclosed mailer, and envelope & letter
• Thin Postcards/Self-Enclosed Mailers – (thinner, more durable plastic material allowed by the USPS)

These are all more expensive than normal standard direct mail, but the added expense may be worth the price if the response rate increase justifies it.  Always try to test small batches if you are using an expensive mail piece, and then if it works, you can expand your marketing strategy.

Response Tracking via Web & Phone

Grow Data is all about tracking response rates.  We offer this as a separate service if you already have your own tracking but we recommend tracking all responses in order to improve long term ROI.  We want to know not only why they are responding but from what geographies and specific list niches.  We use unique 800 numbers that record and then report useful information for future planning.  

The Grow Data team is dedicated to being your partner through your entire direct mail campaign – from producing effective marketing pieces to customizing your list to ensuring value is added by response rate tracking. Our turn-key lead capture system allows you to record any interactions between your sales team and potential clients and can be integrated into a PURL (personalized URL) for website interactions as well as telephone conversations. Call us now for a custom direct mail quote.