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Grow Data provides comprehensive marketing lists that help thousands of business target millions of new potential customers every year. While all companies face obstacles in identifying and connecting with their ideal customer base, firms who sell directly to other businesses have a particular set of challenges that can make effective marketing particularly difficult. Because businesses are by nature savvy consumers, those firms that market directly to other businesses need to take special care in crafting their direct email marketing campaigns. What’s more, targeting the correct lead is especially important for those engaged in business to business marketing. Businesses typically have formal decision-making committees that must approve any purchase, and connecting your marketing message with the correct purchasing agents who have power to approve any new products or services is key for any effective B2B marketing campaign.
All of these business to business marketing challenges can be overcome by utilizing the correct customer database to help you target your specialized marketing message to the right people. However, creating your own database for B2B marketing can be cumbersome. Identifying leads takes a significant investment of time, and figuring out the appropriate contact at each potential customer is difficult. That’s why many firms involved in business to business marketing find that they can achieve the best results by utilizing the services of an effective list marketing partner who has already crafted a thorough and well-researched database of B2B consumers.
Ultimately, your business to business marketing campaign can only be as successful as the customer database it is based upon. At Grow Data, we understand the particular challenges of business to business marketing, and we have crafted a three-step approach that is designed to create comprehensive and in-depth business to business marketing databases. By looking at SIC data, business publications and product and software users, we are able to put together databases that can effective target a wide range of business consumers, from specialty business customers and small business suppliers to niche business software users. Among our featured products are databases that encompass just newly-formed businesses, lists that target specific industry niches such as human resources and IT, and directories of business with a variety of commercial certifications.
We also supply databases of business owners and managers that can be sorted and segmented based on a variety of variables such as number of employees, annual revenue, industry and length of time in business. Because we understand that business to business marketing is often a global endeavor, Grow Data is also equipped to supply databases of information on Australian businesses, Canadian businesses and UK businesses in addition to our U.S. business lists. We are also pleased to offer customized lists that are designed to meet our client’s specific lead requirements to help you reach your niche business targets and achieve the highest returns on your marketing investment.