What is an email marketing list?

An email marketing list is a strategically sourced compilation of email addresses targeting an ideal client or lead.  GrowData specializes in finding the best data possible for each individual client to maximize marketing ROI.  We are committed to continual research and education to provide lists with integrity.

What you should know BEFORE purchasing an email marketing list.

The goal of your campaign.

“If a man knows not to which port he sails, no wind is favorable.”
-Seneca

Brainstorm, research, and collaborate to know what success looks like for your campaign.  Is your goal to capture click throughs and follow up with an oversized postal advertisement?  Is your goal to acquire 5 new clients through an offer?  By understanding your goals, we are better equipped to manage expectations through fact based communication.

List rental vs. purchase

There are two ways to acquire a targeted email campaign list: rent or purchase.  There is a wide variety of consumer and business data available for purchase.  Once you have received the data, it is yours to keep and reuse.

Highly specialized, niche, or sensitive data is usually only available under a rental agreement.  The amount of time you can have access to the list is capped.  In addition, some list owners will only rent the list to clients as part of a turn key service.  To protect the information, owners will often require they deploy your email campaign, and in return offer detailed analytics reporting.

How do you plan on deploying the marketing emails?

No matter how great your offer is, it won’t matter if no one sees it.  Commercially purchased or rented lists cannot be dropped through a consumer email platform like MailChimp, ConstantContact, or GSuite.  The only contact lists that make it through the endless filters they have are internal, actual customer databases.  We recommend an internal server, a professional platform such as adopia.com or aweber.com, or to have us manage the deployment of your campaign.  All our lists are cleaned through XVerify, the industry leader, to ensure deliverability.

Email marketing Statistics

• By 2019, there will be 2.9 billion email users.
• 49% of small business owners do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin.
• Users who favor mobile friendly email rose from 15% in 2015 to 27% in 2016.
• Brands that personalize promotional marketing emails experience 27% higher unique click rates and 11% higher open rates than those that do not personalize.
• For every dollar spent on email marketing, there is an average 44% return rate.