The difference between a regular “Home Seller” and a “Motivated Home Seller” is that the motivated home seller is willing to sell their property at potentially for a very low price – this would be in the ball park of as low as 10-70% of market value.

These motivated home sellers can be absentee owners, homeowners who have delinquent taxes, divorcees, late homeowners, homeowners facing foreclosure and more.

Because the buying and selling of a home is largely emotional in nature vs. financial, many reasons can actually be the reason or the motivation for the homeowner to want to sell.  Financial stress however is normally a reason to want to sell it quickly.  The burden of a mortgage or multiple mortgages can be very difficult.  Divorce and absentee owners may not want the property and may need to quickly liquidate it so that they can move on or use the money for another purpose.

From a data perspective, finding motivated home sellers can be like finding a needle in a haystack.  One way to improve this is to look at pre-set variable data categories that would indicate a very solid potentially responsive and motivated home seller:

1.  Divorcees with property within 1 month of filing

2.  Out of State absentee owners with 5 or more years ownership seasoning

3.  60,90,120+ day late homeowners

4.  NOD or Lis Pendens

5.  2 or more children in homes under 1000 square feet (5 years seasoning min)

6.  50+ years old, no children, homes over 2000 square feet.

Motivated home sellers are a great resource for listing agents, real estate investors and other service providers that help homeowners during their transition.  Many life events also surround the home move up, move down, and first time buyers.  Think of your own experiences and ask if Grow Data can help you customize your list.  9 times out of 10, we can get you a very unique and proprietary database that will give you a leg up on your competition.