As a soon-to-be father, I can say that I know first-hand the state of baby mania an expecting parent goes through. There are so many things you now have to worry about that you once never considered. What baby formula is the best if breast feeding isn’t an option? What are the best foods to feed your baby once they start eating solids? How do I find the best child care services? All these questions have an answer and companies with the products or services new parents are looking for. The key is getting your product and service in front of your new and potential customers.

At GrowData we can pull expecting parents early out up to recently born and 1-3 months old.  Each of these phases requires a different approach and data for effective marketing.  Does your product ideally fit a pregnant mother expecting in 2-4 months or does the baby need to be alive for your product to actually make sense.

Understanding who uses your products and services is obviously very important – this will help you better define who you want to go after and market to.  General rules of thumb with new parent marketing;

1.  New Parents are overwhelmed – always send before you think the perfect time is – if you offer daycare – don’t wait until the child is born, most parents look while pregnant – know when your clients are doing their shopping – new parents move quickly.

2.  Offer value added and additional services – don’t simply just push one product or service – team up and use your list for multiple things.  This will cut down on costs tremendously and allow you to team up with referral partners.

3.  Not just babies – remember that new parents could be in the market for a lot of items and many of them look to purchase homes before the second trimester or third trimester – don’t underestimate this life changing event.