Finding the right non-profit donor data has been made simple at GrowData.com.   Targeting both psychographics and demographics helps you narrow in on who your ideal candidates will be.  Non-profit marketing is always challenging and finding those that are ready to give and willing to give can sometimes be a disaster.

The way to profit is by knowing and learning the causes that people are actually interested in.  Caused based marketing is always more effective than simply trying to find non-profit donors.

–  Start with the cause or issue at hand.

–  Focus not just on donors but people close to the cause.

–  Fringe groups are better donors because they are not solicited too as often

–  Develop a strategy to cross-promote

For example – let’s say your non-profit deals in dog rescue.  Even though dog owners might not seem that great of a list, they are actually the best list possible because they can relate and they are not on a massively over-marketed donor list.   If you could also target cat owners, you may find many cat owners will donate to dog rescues and vice versa as they are animal humanitarians.  The same goes for cancer awareness and other prolific non-profits… hitting the fringes and empathetic similar groups will help you reach your funding goals.

Our Non-Profit Donors by Type is the perfect segmenting of causes and affiliations from ailments like breast cancer to groups that specialize in substance abuse or veteran assistance and everything in-between.