By: Eric Omans

With the average attention span dropping 3.75 seconds from 2000-2015, you only have 8.25 seconds of undivided attention to promote your company and make them remember you.  Think about 8.25 seconds… it’s nothing yet it is also an eternity of time… with the average human viewing 93 separate images in that 8.25 seconds, a lot of information can still be transmitted if done correctly.

This trend is also decreasing as more and more time is shaved off ‘attention’ we are left with bits and pieces of content to chew on while the next images and text roll through.  It’s no wonder we suffer as a society from so many attention related issues – however it’s important for companies to grasp what this means.  It means that people want to process information the most efficient way possible.  The company that can come across with important information quickly and efficiently wins this game and profits.  Think of the 8.25 seconds as a limit or that after that period of time is up, they will make a decision on whether to continue or not.

The processing time of 8.25 seconds is simply how long you have to convince them to keep on going – remember those games where if you made it to the checkpoint within enough time you got more time added to your clock and that would help you get to the next checkpoint – this is very similar… people consume content in chunks or in a quantum phase until they reach a point of decision to make contact or buy (or not buy), etc..

This is why it’s so important to have segmented data and variable offers – stack the deck in your favor by having your messaging and content aligned with each segment in order to get the most out of those precious 8.25 seconds.