Utilizing a unique blend of sources typically used to verify business data, repurposed for a consumer application allows you to target these career minded individuals that are bound together by their occupation and will need specific products or services applicable to their business.

Creating a successful marketing campaign relies heavily on accurate data and demographics that allow you to approach these consumers directly at their home address. Marketing by occupation is a very viable alternative, and in many cases, better than a B2B list.  When targeting individuals by occupation at their home address, you have a quiet, non work environment where your offer can stand out against the noise of the workplace.

Target occupations that have typical hobbies attached.  For example, most pilots are avid aviators and love offers related to anything aviation.  The list goes on but using the occupation list creatively is a great way to target niche consumers without spending a fortune.