With a daily feed customizable by county, loan amount, and purchase vs. refinance, look no further than Grow Data’s comprehensive life insurance lead database.  These are new mortgagors that have just closed on a purchase or refinance and they need mortgage life protection. 

Targeting homeowners as they come into a large mortgage obligation is the perfect way to show value either through a response card or text and being able to deliver value from day one is what will get you the business over your competitor.  Re-mail after a few weeks and see the responses flow in as only 14% of homeowners make their life protection decisions within the first month.

Follow up and cross-channel marketing is also important.  A 2 piece direct mail campaign integrated with email marketing will drive responders and give you a chance to leverage each marketing channel with the responding audience.  Referencing the cross-marketing to help the homeowner recall will help them see your brand as comprehensive and your approach will be more than 1 dimensional.