What makes a home owner a prospect for home remodeling or improvements? Being able to find out the date of their last major home improvement, year home was built, roof type, siding type, or foundation code and many more. This helps you accurately target the right individual you want to market to.

If you are a metal roofing company it helps knowing which homes have shingles so you are not wasting marketing effort on homes that are not your target.  If you do cedar roofing, the same thing applies.  Pool maintenance and repair companies, masonry companies, surveying companies and even kitchen equipment and cabinet companies can benefit from targeted information for home renovations.

Remodeling prospects can also be based solely on time in the home.  Many homeowners will wait a certain amount of time before engaging in a large project and knowing when they purchased the home and when the home was built is hugely important.

Developing keen methods for lead generation include email newsletters, targeted content, widgets or tools that homeowners can use to budget, and most important, timing… that is where Grow Data can deliver true value in knowing when these prospects are truly in the market.