1.  Invest in your social presence.

While baby boomers may look at social media as a tool to interact with the world, millennials use social media and online content as THE tool to interact with the world.  Adjusting perception to match the reality of the client enables a connection and relationship vital to sustaining the millennial generation.  As natives in a technology driven culture, they seek confirmation and authenticity through social media and web presence.  You want to sell them dry cleaning services?  A flyer in the mail is absolutely useless.  Their brand loyalty will come through engaging with a cleaner on Instagram, a shared promotion on Facebook, or an affiliate mention by a trusted blogger.

2.  Be innovative.

Easier said than done, it is the forward thinking, fresh, and creative elements that drive the Millennials purchasing power and business paths.  While often characterized as non-committal and ungrounded, the sheer ability of this generation to decide they can think a different way is innovative.  GrowData, for example, is not going to break into the millennial market by boasting our 50-year anniversary.  Instead, a dynamic marketing rollout targeting 18-36 year-olds highlighting our brand-new, proprietary, online digital count system would be much more effective.  By providing them an innovative product and combining it with a modern and positive user experience, we immediately offer value.

3.  Offer an experience.

It seems impossible in a world full of consumerism, that a purchase no longer fills the void of the latest trending generation.  On the contrary, millennials are hell bent on experiences.  They seek to find fulfillment in doing instead of buying.  This concept drives how employers interact with their millennial recruits as well.  Normal reward systems of financial bonuses, plaques, and promises to heave you up the ladder of success are useless compared with an engaging experience or the simplicity of community.