Demographics are an integral part of building your ideal and acceptable consumer lead list. These demographics include gender, race, age, income, ethnicity, home ownership, occupation, educational attainment, location and many more. These specific “selects” help you target the right consumer with the right kind of marketing.

Demographics include family make up, sexual orientation, shopping preferences, lifestyle phase, spending habits and more.  Often intertwined with psychographics, demographic attributes help to narrow the field of a database or marketing list by only targeting people that fit the demographic traits.

For example, gender is a huge demographic trait.  Many offers literally could improve response and results by tailoring their marketing to the proper gender. Women respond differently to men so if both are desired clients, approaching them the same may be a bad idea.  Testing the impact of demographic related variable will help to optimize your marketing and improve ROI!

Demographics also are not just about selecting, it’s about segmenting.  Like the above gender example, simply switching the color of your paper or your messaging on an email can greatly influence specific demographic profiles such as gender, age, income, etc…