Humanity and alcohol have had a very very…VERY long history together and can be traced back to roughly 7,000 B.C.! The evolution of humanity goes hand-in-hand with the evolution of alcoholic beverages; with such a large variety of choices available today it should be blatantly obvious that people love to drink.

Target your ideal consumer by knowing if they are avid beer and wine connoisseurs. Opening up a new brewery in your area? It might help knowing how large of a beer drinking population is near you and if you should think about catering to the wine lovers in the area.

Selecting alcohol consumers by preference, amount and frequency are all helpful ways to further narrow and focus your efforts and that ideal alcohol consumer for your business.  Look closely at other factors including disposable income, age, marital status, etc.