Turning 21 brings these individuals into the ‘adult’ phase of their lives, ready to enjoy legal alcohol and gambling.  Now able to purchase alcohol, make bad choices and some good ones, these newly minted adults are ready to do everything they’ve always been told not to do when they turn 21.

These tech-savvy neo-millennial decision makers are not as hard to target as one might think. Using demographic and psychographic criteria allows you to target specific criteria such as income, wealth, marital status, occupation and more. Many of these fully legal adults are about more than just partying – many are students, professionals, entrepreneurs and have already started families.

Dig deeper with Grow Data Just Turned 21 years old marketing list.  We have the ability to target exact birth dates as well so you can wish these new adults a happy 21st and engage them directly on the day they become adults.