Why a Data & Lead List Broker is Important
When researching for your business marketing lead list, consider using GrowData because:
- 80% of the time there are multiple sources of data and we know where to find it
- Planning a methodical approach to your list and lead buying requires experience
- Leads and Data lie within a competitive landscape and hidden available resources
Here at GrowData, we live and breathe data and love to find new and innovative sources for our clients. Do not hesitate to put us on a mission for your business.
Take for example a recent count we did for Veterans. With 3 different sources, the available data varies in:
- Quantity
- Update Frequency
- Outputs Available
- Selection Criteria
All from a different list manager or data compiler!!
| QUANTITIES BY SOURCE | |
| SOURCE A (slightly enlarged geography) | 16,544 |
| SOURCE B | 126,511 |
| SOURCE C | 59,975 |
Pricing aside, how do you discern which list to prioritize? Which to eliminate as less accurate or less profitable? In the case above, GrowData looked at several factors to help determine our recommendation;
Population
Veteran Populations
Reputation of list compiler
Available selects (ways we can profile within the database or mailing list)
Frequency of update
Source of data lists
Price per record
Responsiveness of Compiler or List Manager
Professionalism
GROWDATA’S ANALYSIS
After scoring each factor, an obvious ‘first test’ seems promising with Source C. The deciding factor was that this client specifically needed a reasonable amount of data and source A was just too small. Source B seemed very large for the population we were targeting at over a quarter of the population being veterans. Source C had the right population ratio feel. Given all other factors, source C seemed to be the best ‘first test’. Just like Goldilocks and the 3 bears, Source C was ‘just right’ because it had all of the things we look for and the right volume and reasonable price.
GrowData works hard to minimize the risk of your marketing investment by providing insights to the best practices in profiling and segmenting marketing data lists.
Let us:
- Negotiate the best volume discounts
- Preserve capital by acquiring a lowest count or minimum cost test
- Maximize return on investment
Call or email us today, 888-818-DATA, or fill out or contact form with your specific needs.
Aaron Smith, CEO of GrowData