These individuals thrive on taking risks and putting it all on the line for that big payout. With the explosion of skilled betting website and fantasy league this select consumer demographic shows strong growth and offers direct marketers an excellent target audience.

In terms of marketing offers, these calculating investors are great for many types of offers.  Many that are involved sports related gambling are to their college or current location.  Target sport bettors, Poker, Black Jack and other gaming such as Horse Racing, Baccarat and more.

Target segments include age, income, geography, marital status, children at home, occupation, psychographic profiling and more.  Do not miss the opportunity to target this active and responsive list.