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Qualified vs. Unqualified Leads The key to having a momentum building sales pipeline lies in the ability to identify qualified vs. unqualified leads. This will allow you to generate a funnel of activity that is a realistic representation of your sales potential. “I’d rather you have 25 solid leads in your pipeline, than 100 unqualified leads…
24 Aug 2017
What is an email marketing list? An email marketing list is a strategically sourced compilation of email addresses targeting an ideal client or lead. GrowData specializes in finding the best data possible for each individual client to maximize marketing ROI. We are committed to continual research and education to provide lists with integrity. What you…
21 Jul 2017
Learn, Be Inspired, and Fuel Your Company’s Culture Top 10 Data Quotes “What gets measured, gets managed.” – Peter Drucker “The price of light is less than the cost of darkness.” – Arthur C. Nielsen, Market Researcher & Founder of ACNielson “War is ninety percent information.” – Napoleon Bonaparte “A point of view can be a dangerous…
13 Jul 2017
Define Essential es·sen·tial ADJECTIVE absolutely necessary; extremely important: synonyms: crucial · necessary · key · vital · indispensable · important · all-important · of the essence · critical · imperative · mandatory · compulsory · obligatory · urgent · pressing · paramount · preeminent · high-priority · nonnegotiable · must-have What can we learn from…
28 Jun 2017
Easy Ways To Market to the Rural Consumer. I am your ideal customer I have a beautiful farm in Michigan. It is a magical 5-acre piece of property where my children can run and explore, and we can all be tortured daily by our lack of INTERNET! Not just internet, but cell phone service as well….
27 Jun 2017
Creating Mutually Successful Business Relationships The Two Most Important Questions To Ask Your Tribe Investing in the culture of your business is as important as the financials, marketing, and operations. By communicating to your clients and employees that you are “with” them, you encourage productivity, vision, and loyalty. Two powerful questions to ask your team in order…
23 Jun 2017
The Day Will Come The First Student Loan Bill is DUE! 7 years of MSU 2 changes of his major 5-part time jobs 6 different moves 12 different roommates and a partridge in a pear tree That’s what it took for my friend to be an engineer. He has settled into a new job, in a new town, with…
21 Jun 2017
Chameleons Adapt Note: This is not a chameleon. This is our dragon, Fred. Same Idea. Since a young age, I have had the great blessing of not only getting along with everyone, but actually liking almost everyone I encounter. The gift of finding the good in everyone I suppose. When asked to describe myself, I…
20 Jun 2017
Add Value and Expand Your Network As a data broker, my network is my business. Growing my area of influence and building lasting, valuable relationships is crucial to the expansion of business at GrowData. I have learned to ask myself two simple questions while connecting with other humans. What are they telling me? LISTEN! The first step…
19 Jun 2017
Two Reasons You Need Data You sell Whether you are a business marketing to another business, a consumer, or any combination in between, if you sell ANYTHING, data is crucial. The purchase of a specialized, highly targeted data set can improve your marketing ROI exponentially. Is social media your primary method of networking and lead…
16 Jun 2017
1. Invest in your social presence. While baby boomers may look at social media as a tool to interact with the world, millennials use social media and online content as THE tool to interact with the world. Adjusting perception to match the reality of the client enables a connection and relationship vital to sustaining the…
15 Jun 2017
Ten things you never knew about Big Data 1. A virtual cloud in the sky will serve up 33% of all data by 2020. This same cloud will hold data, fixed in time, suspended in the alternate universe forever. At least that’s what we should always tell our teenagers. 2. More data has been collected…
14 Jun 2017
How to effectively market to graduates? Don’t forget their parents! While graduation from High School, College, or these days, 5th grade, is a major accomplishment, the prospective consumer they represent is valuable to a variety of industries. Roughly 3.5 million students are expected to graduate from high school in 2016–17 Although the age of 18 comes…
12 Jun 2017
My Grandma told me I was Native American. Data and Geneology. My Great-Great Grandpa is Native American, that’s what my Granny tells me anyway. And although I’m a straight up white girl, I do wear moccasins frequently and tan perfectly. So, it must be true. Right? Apparently, I am not the only American that only…
05 Jun 2017
You have a marketing goal. Great! Do you have a plan? Imagining that your goals are going to be reached without a plan is not realistic. Of course, it would be nice if wishes were made and *poof* goal achieved! Unfortunately, this is not how life works. Four tips for developing your path to success: Make…
02 Jun 2017
Tired of old mortgage data? 5 tips from GrowData on the FRESHEST new mortgage data out there: Stop wasting your marketing dollars on mortgage data that has potentially been used by multiple competing companies before you even touch it. Utilize a large network of public compilers across the United States brings you the freshest new mortgage data….
31 May 2017
Unbanked or Underbanked There is a large sector of our population that is classified as unbanked or underbanked. These sections of population are more prevalent in low or no job growth communities, generally lacking educational backgrounds, causing them to earn a lower than average yearly income. 7% of United States households are unbanked 19.9% of…
31 May 2017
We had an inquiry come through this week for mid-west hunters and although benign on the surface, this count request is a perfect example of cost vs. value. We had sourced the file through 2 compilers. Source 1: Fishing and shooting, 2.2 million records — $30 per thousand records Source 2: Hunter lifestyle, 2.6 million records — $50 per…
25 May 2017